THE
POSSIBILITIES
OF
CREATIVITY
创意的可能性
2017.4 | SHENZHEN.CHINA

ABOUT

Mindpark 2017 is curated by TOPYS and built around the themes of creativity, business and culture. The event features three days of three sections, including Keynote talk, Masterclass and Exhibition, with 800-1000 audience of designers, advertisers, entrepreneurs and creatives involved in various fields.

PROGRAMS

Keynote Talk
Masterclass
Exhibition

SCHEDULE

Mindpark 2017 will be on April 22-24, 2017, in Shenzhen, China. This 3-day event is full of inspiration,
creation, and opportunities for all creative minds.
  • KEYNOTE TALK
    2017.04.22
    Saturday

    Branding & Communication

    07:30-08:30 Check in
    08:40 Opening
    09:00 Jiang Qiong ErCreativity is to Blend Eastern and Western culture, and connect the history and future.
    10:00 Irobe YoshiakiWhat Graphic Design Can Do
    11:00 Break
    11:20 Ben Wright Creating Meaningful Difference for some of the worlds most loved brands.
    12:30-13:30 Break  

    Innovation

    13:30-14:00 Check in
    14:00 Patrick Blanc Vertical Gardens: the jump from a teenager creation to the introduction of the biodiversity in the cities
    15:00 Adrien Rovero Crossover designs
    16:00 Break
    16:20 Inoko Toshiyuki Digital art can improve the relationships among people in the same space
  • KEYNOTE TALK
    2017.04.23
    Sunday

    Product Design

    07:30-08:30 Check in
    08:40 Opening
    09:00 Henrik Mathiassen Winning Experiences - inspired by women
    10:00 Benjamin Hubert Design from Reason.
    Experiences with meaning.
    11:00 Break
    11:20 Cristiano Pigazzini In the beginning was product design
    12:30-13:30 Break  

    Interactive Creativity

    13:30-14:00 Check in
    14:00 Marcus Wendt Dynamic Energy + Audio-Visual Adventures
    15:00 Morihiro Harano Don’t make another shit for shit
    16:00 Break
    16:20 Lernert & Sander Copycats; an anthology of 10 years worth of rip-offs.
  • MASTERCLASS
    2017.04.24
    Monday
    09:00-09:20 Check in
    09:30 Opening
    10:00 Ben Wright
      Benjamin Hubert
      猪子寿之
       
    11:30-14:00 Break  
    14:00-14:20 Check in
    14:30 Henrik Mathiassen
      Marcus Wendt
      原野守弘
KEYNOTE
TALK
2017.04.22
Saturday
Branding & Communication Innovation
07:30-08:20 Check in 13:30-14:00 Check in
08:30 Opening 14:00
Patrick Blanc
Vertical Gardens: the jump from a teenager creation to the introduction of the biodiversity in the cities
09:00
Jiang Qiong Er
Creativity is to Blend Eastern and Western culture, and connect the history and future.
15:00
Adrien Rovero
Crossover designs
10:00
Irobe Yoshiaki
What Graphic Design Can Do
16:00 Break
11:00 Break 16:20
Inoko Toshiyuki
Digital art can improve the relationships among people in the same space
11:20
Ben Wright
Creating Meaningful Difference for some of the worlds most loved brands.
KEYNOTE
TALK
2017.04.23
Sunday
Product Design Interactive Creativity
07:30-08:30 Check in 13:30-14:00 Check in
08:40 Opening 14:00
Marcus Wendt
Dynamic Energy + Audio-Visual Adventures
09:00
Henrik Mathiassen
Winning Experiences - inspired by women
15:00
Morihiro Harano
Don’t make another shit for shit
10:00
Benjamin Hubert
Design from Reason.
Experiences with meaning.
16:00 Break
11:00 Break 16:20
Lernert & Sander
Copycats; an anthology of 10 years worth of rip-offs.
11:20
Cristiano Pigazzini
In the beginning was product design
MASTER-
CLASS
2017.04.24
Monday
09:00-09:20 Check in 14:00-14:20 Check in
09:30 Opening
10:00
Ben Wright
14:30 Henrik Mathiassen
Benjamin Hubert
Marcus Wendt
猪子寿之
原野守弘

Host

深圳设计周

The Shenzhen Design Week is another big initiative engineered by the authorities to support the design communities. The first edition starting in late April 2017, it will be an international annual design event sponsored by the Shenzhen Municipal Government, directed by the Shenzhen City of Design Promotion Office, and organized by the Shenzhen City of Design Promotion Association.

It aims to provide platforms for international exchange, communication and cooperation in various design categories. It also provides good opportunities for designers from around the world to showcase their talents through different events such as exhibitions, workshops, and forums, etc.

Organizer

Established in 2003,TOPYS is one of the earliest and most popular creative vertical site in China,which is always focusing on searching the most extraordinary work in Creative,Art and Humanities. Our mission is to unearthing the best projects and curating a selection of the most interesting aspects of contemporary culture.What we encourage is to share different ideas,thoughts,experiences and the imagination of unknown.

Co-Organizer

盈投置地
Yinno Land is a professional property developer that combines resources and imagination. With our strength in capital and focus on creative culture we have lined up a number of projects with tremendous potential. We aim to manage and maximize our resources to speed up industrial and economic transformation. Our vision is to be one of the most influential property developers of creative industries in China committed to ecological construction and city integration.
Partners

Contact us

+ 86 0755 2266 4301 mindpark@topys.cn
Masterclass
Based on the themes of four sections: Branding & Communication, Innovation, Product Design, and Interactive Creativity, speakers in masterclasses will brainstorm with small groups of people, dig deep in the course of face-to-face conversation, and find solutions for ideas or problems.

MASTERCLASS

MINDPARK 2017
Keynote Talk
We invite world’s top creatives, masters and pioneers to share their remarkable ideas, inspiration and experience that has great impact on others.

Keynote Talk

MINDPARK 2017
Exhibition
A special exhibition area introduces the speakers and their marvelous works ranging from graphic design, art installation, creative films, beautiful and amazing products and others. With 12 unique small exhibitions and aesthetic display, you can not only get inspired form the keynote talks of the speakers, but also experience more about the possibility of creativity.

Exhibition

MINDPARK 2017
Speaker
Ben Wright
Founding Partner / COO
DesignStudio

In 2009 Ben wright co-founded DesignStudio alongside business partner and fellow designer Paul Stafford. Their vision was to bring design back to the heart of the business and allow designers to play a large role in every step of the process.

DesignStudio is a collective of designers, thinkers and makers based in London and San Francisco. Recent rebrands include Airbnb, The Premier League and Deliveroo. DesignStudio creates work that makes a meaningful difference, builds loyalty, drives growth and connects communities across every aspect of the brand experience.

Speaker
Irobe Yoshiaki
Graphic Designer / Art Director
Irobe Design Institute

Irobe Yoshiaki was born in Chiba Prefecture in 1974. Upon completing a Masters Degree at Tokyo University of the Arts, he joined the Nippon Design Center (NDC). After working at NDC’s Hara Design Institute, he went on to establish the Irobe Design Institute within the NDC organization. Applying his superlative graphic design techniques with a sharp editorial perspective, Mr. Irobe undertakes design work across a broad spectrum, from standard graphics to spatial design. His major works to date include: VI and signage planning for the Ichihara Lakeside Museum; design direction for the Takeo Paper Show 2011 (“Books”) and the Naka-Boso International Art Festival (Ichihara Art x Mix); and package design for Hakutsuru Sake Brewing Co., Ltd. Mr. Irobe also proactively participates in diverse projects such as the Ginza Navigation Tags System and the TOKYO PROJECT in conjunction with his personal quest to enhance the quality and functionality of information design in public spaces. He has won numerous design awards both in Japan and abroad, and became AGI member in 2016.

Speaker
Jiang Qiong Er
CEO / Artistic Director
SHANG XIA

Jiang, Qiong Er, artistic director and CEO of SHANG XIA, is an internationally renowned designer. After many years studying in Europe, Jiang brings a cosmopolitan approach and bi-cultural experience to her designs. Respectful of tradition, she draws inspiration from a vast range of sources, and this is reflected in her versatile work, of which is collected by museums around the world.

In 2009, she established the contemporary lifestyle brand SHANG XIA, and took the positions of artistic director and CEO. Jiang and SHANG XIA are dedicated to bringing fine Chinese crafts to the world. They infuse old crafts with contemporary design, weaving concepts from East and West to create a 21st century lifestyle.

In 2013, Jiang was honored “Chevalier des Arts et des Lettres” of the French Republic in recognition of her contribution to cultural exchange between China and France.

In 2016, Jiang was then honored by French Government as “Chevalier de L’Ordre National du Mérite” in Shanghai.

Speaker
Patrick Blanc
Botanist / Artist / Vertical Garden Inventor

Patrick Blanc is both a botanist and an artist, and is well-known for his Vertical Garden works all over the world. Patrick create his first commissioned vertical garden for the Museum of Sciences and Industry in Paris in 1986. And his Vertical Garden was patented in 1988.

Ever since then, Patrick has created about 300 Vertical Gardens all over the world, indoor and outdoor, under various climates, from Riyadh to New York. Patrick worked with world-famous architects including Jean Nouvel, Kazuyo Sejima, Herzog & de Meuron, Tadao Ando and others.

Patrick has received many awards including the Botany award, French Academy of Sciences in 1993, Silver medal, Architecture Academy, 2005, and Chevalier de l’Ordre des Arts et des Lettres, 2005. His Vertical Garden was listed as “One of 50 Best Inventions of the Year”, Time Magazine in 2009.

Speaker
Adrien Rovero
Founder
Adrien Rovero Studio

Born in 1981, Adrien Rovero holds a Master’s in Industrial Design from the ECAL/University of art and design Lausanne Switzerland. Active in the realms of furniture, lighting and exhibition design, he opened his studio in Renens in 2006.

He thinks up and designs objects for such highend brand stores as Hermes (France), Pfister (Switzerland), Droog Design (Holland), Campeggi (Italy), Nanoo (Switzerland), Tectona (France) and the Cristallerie Saint-Louis (France). His pieces are on display in a number of renowned galleries, including the Galerie Kreo (Paris), Libby Sellers (London), and the Galerie Ormond (Geneva).

Clients availing themselves of his exhibition design talents include such institutions as the Centre Pompidou (Paris), the Grand-Hornu Images (Belgium), the Manufacture de Sevres (France), the mudac (Lausanne) and the Villa Noailles (France).

Adrien Rovero’s work is rooted in his keen observation of the details and needs of his surroundings. This inspires highly inventive designs, as uncluttered as they are effective, and comprising a formal vocabulary built up out of assemblage, repurposing and shifting around shapes, materials, references and purposes.

The Centre Georges Pompidou (Paris), the Grand-Hornu Images (Belgium) and the mudac (Lausanne) have acquired works by this young designer to add to their collections.

Speaker
Inoko Toshiyuki
Founder
teamLab

Toshiyuki Inoko is the founder of teamLab. He was born in Tokushima City in 1977 and graduated from the University of Tokyo in 2001, from the Department of Mathematical Engineering and Information Physics. He went on to attend the University of Tokyo Graduate School of Interdisciplinary Information Studies before leaving in 2004.

teamLab is an artist collective formed in 2001. It is a collaborative, interdisciplinary creative group that brings together professionals from various fields of practice in the digital society: artists, programmers, engineers, CG animators, mathematicians, architects, web and print graphic designers and editors. Referring to themselves as “Ultra-technologists”, their aim is to achieve a balance between art, science, technology and creativity. teamLab is represented by Pace Gallery in NY, Ikkan Art Gallery in Singapore and Martin Browne Contemporary in Sydney.

Selected teamLab exhibitions include “teamLab: Transcending Boundaries”, PACE LONDON, London; “DMM.PLANETS Art by teamLab”, Tokyo; “teamLab: Living Digital Space and Future Parks”, Pace Art + Technology, California; "Expo Milano 2015", Milano, Italy.

teamLab will hold an exhibition in Beijing in the near future.

Speaker
Henrik Mathiassen
Design & Creative Director / Partner
design-people

Henrik Mathiassen, Design & Creative Director, partner at design-people.

Ever since 2005 Henrik Mathiassen has been one of the partners at design-people, a prestigious Danish design-agency internationally recognized for its range of prize-winning design-solutions.

Henrik Mathiassen has over the years designed, managed and directed a number of advanced projects within design of B2B and consumer products.

A portfolio which has received more than 20 design-awards over the years, including the highly desirable Red Dot Award, the iF Design Award and most lately, Best of The Golden Pin Design Award.

A sharp eye for details, a clear understanding of each product’s DNA, plus a constant focus on the manufacturing possibilities of products are all explanations of this impressive track record.

Holding an MA-degree in Industrial Design from the well-reputed Aarhus School of Architecture, Henrik Mathiassen’s talent was spotted early, when one of his student-projects was exhibited at the Contemporary Danish Design show in London in 2000. Following this, his career quickly took off when he founded his first agency, Mathiassen & Falkenberg Industrial Design, in 2001. Four years later this company merged with Schroder design development, and design-people was born. The company today employs 16 people full-time, and is still growing.

Speaker
Benjamin Hubert
Founder / Creative Director
LAYER design

LAYER is focused on creating meaningful experiences based on extensive research and human behaviours. The new holistic design practice incorporates a more diverse creative toolbox, including industrial design, mechanical and electrical engineering, user experience design, user interaction design, branding, and human-centred research.

Benjamin Hubert is an award-winning British design entrepreneur, and founder of creative agency, LAYER. The new agency is the evolution of Benjamin Hubert Ltd. and is focused on experience-driven design for both the physical and digital worlds. Led by Benjamin and a growing creative team, LAYER is partnering with forward-thinking brands – including Nike, Samsung, BMW, Maggie’s cancer charity, Fritz Hansen, and Herman Miller – to create products that will help define the way we live, work and communicate in the future, from smart wearables and furniture systems, to the next generation of televisions, mobile devices, and grooming tools.

Benjamin graduated from Industrial Design & Technology at Loughborough University in 2006, and began his career at DCA Design, the largest design consultancy in the UK. He moved to London in 2007 to work for internationally renowned design consultancy Seymour Powell as senior industrial designer on a variety of prestigious projects, including Eurostar interiors. He then joined Tangerine, the agency at which Jonathan Ive worked prior to Apple.

In October 2010, at the age of 26, Benjamin founded Benjamin Hubert Ltd. with the aim of creating long-lasting products that would truly connect with people and become new heirlooms.

Following five successful years of growth working with the world’s foremost interior product, luxury and consumer goods brands, Benjamin wanted to establish a platform to fully represent the studio’s multi-layered approach to design and its growing roster of creative partners.

Speaker
Cristiano Pigazzini
Co-founder
Note Design Studio

Cristiano Pigazzini was born in Italy, and has been living in Sweden since 2003. He studied economy in Milan and Design management in Sweden. In 2008, Cristiano and Johannes Carlström founded Note Design Studio, a Stockholm-based studio of design working within the fields of architecture, interiors, products, graphic design and design strategy.

To note something, to get noted: Note Design Studio is named after what the team try to achieve. Note Design Studio like to pay attention to their surroundings, and try to create things that make others do the same. By looking at what is unique in every project and emphasizing that, Note Design Studio transform non-material values into tactile objects and spaces.

Speaker
Marcus Wendt
Founder / Creative Director
FIELD

Marcus Wendt is a visual artist living and working in London, and Creative Director of digital art studio FIELD.

His works take a starting point from physical-sensorial experiences; from unstable processes and chaotic, emergent systems.

Born in 1982, Marcus applies digital techniques as a native language, striving to find a universal visual language that reflects a world in constant transformation. A childhood split between East Germany and Bavaria, later his deep involvement in the creative coding scene, and the move to London to co-found avant-garde design studio FIELD, have shaped Marcus' perspective on questions of identity in a post-digital world.

Marcus graduated with distinction from the Kassel School of Art and Design in 2009, after studying Design and Fine Arts with Joel Baumann (tomato interactive), Bernard Stein (Ott+Stein, Meta Design) and Bjørn Melhus.

Independent works and commissions have been exhibited worldwide, including La Gaîté Lyrique, Paris; Frankfurter Kunstverein, Frankfurt; Wood Street Galleries, Pittsburgh; China Museum of Digital Art, Beijing.

Speaker
Morihiro Harano
Founder / Creative Director
Mori Inc.

Morihiro Harano is a multi-talented creative director with stellar achievements not only in advertising but also in new business development, strategy, product design and media initiatives. Joining Dentsu in 1994, Harano was committed to helping the agency’s digital subsidiaries with their digital initiatives. After leaving Dentsu, Harano helped a media startup to conclude a successful IPO, following which, he returned to Dentsu to launch Drill, a non-traditional creative agency. In 2011, he co-founded PARTY and led it to win the Independent Agency of the Year at Spikes Asia 2012. Soon after, in 2012, he founded Mori Inc., which is selected as ‘The World's Leading Independent Agencies 2014’ by Campaign UK.

His works include, among others, ‘OK Go: I Won't Let You Down’, ‘NTTDocomo: Xylophone’, ‘Honda. Great Journey.’, ‘Pola Dots’ and ‘Menicon: Magic’. Harano is a consistent award winner at home and abroad and has received to date a multitude of awards such as TED: Ads Worth Spreading, MTV Video Music Awards, D&AD Yellow Pencil, Cannes Gold Lions, One Show Gold Pencils and the Grands Prix at Spikes Asia and AdFest.

He has also served as a judge and a jury president for numerous awards including D&AD (2013: the foreman for Mobile), Cannes Lions (2013: Innovation / 2012: T&I / 2009: Design) and Spikes Asia (2012: the jury president for Digital/Mobile).

Speaker
Lernert & Sander
Founder
Studio Lernert & Sander

Ever since they began collaborating in 2007, the artists and filmmakers Lernert & Sander have been known for their high-conceptual art films, eye-catching installations and keen fashion aesthetic. Driven by their cheeky sense of humour, Lernert & Sander’s simple yet stunning approach has earned the duo numerous awards, international accolades and industry-wide recognition. They live and work in Amsterdam, the Netherlands.